Pureology Hydrate Shampoo


What it is: A creamy, sulfate-free shampoo that hydrates normal to thick, dry, color-treated hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
– Dryness
– Shine
– Color Safe

Key Benefits:
– Superior moisture
– Touchable softness
– Extraordinary color protection
– Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
– Jojoba: Moisturizes hair.
– Green Tea: Promotes a healthy-looking scalp.
– Sage: Supports hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):
– 88% of women said hair feels instantly soft
– 84% of women said hair feels intensely nourished

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